Privacy Policy

Alyson Outfit is committed to protecting the privacy of users of our website, online store, and services. This policy explains what information we collect, how we use it, with whom we share it, how long we retain it, and what your rights are.

Information We Collect

We only collect the necessary information, such as:

# Account/Order Information: Name, phone number, email address, shipping/billing address, date of birth, and order details.

# Payment Information: All orders are completed via Cash on Delivery (COD); we do not store any card or wallet information.

# Technical Information: Device/browser information, IP address, cookies/pixel data, log data, and analytics events.

# Marketing Preferences: Newsletter subscriptions, SMS, and WhatsApp notifications.

Purpose of Information Use

We use the collected information for the following purposes:

# Order Processing & Delivery

# Account Setup & Management

# Providing Customer Support

# Ensuring Site Security & Fraud Prevention

# Improving Website Performance

# Sending Marketing & Promotional Notifications (with user consent)

Cookies & Similar Technologies

Our website uses the following cookies:

# Essential Cookies: Required for login, cart, and checkout functionality.

# Analytics Cookies: For analyzing website usage (Google Analytics 4, GTM).

# Marketing Cookies: For ad tracking and remarketing (Meta Pixel).

You can control non-essential cookies through your browser settings or via the cookie banner.

Information Sharing with Third Parties

We share information only when necessary with trusted service providers:

# E-commerce Platform: WooCommerce

# Logistics: SteadFast (for shipping information)

# Analytics: Google Analytics 4, GTM

# Marketing Tracking: Meta Pixel

We do not sell any personal information.

Data Retention Policy

Order/transaction-related information is retained for up to 5 years for legal and accounting purposes. If marketing consent is withdrawn, the related information is either deleted or anonymized.

International Data Transfer

Our hosting or service providers’ servers may not be located in Bangladesh. In such cases, data may be transferred outside the country; however, appropriate security measures are always applied to ensure protection.

Data Security Measures

We apply the following security measures to protect your data:

# HTTPS Encryption

# Server-level Security

# Regular Backups & Updates

# Limited Team Access

Your Rights

Your rights include:

# The right to access your personal information.

# The right to correct inaccurate information.

# The right to request deletion of your information (unless retention is required by law).

# The right to unsubscribe from marketing communications.

Children’s Privacy

Our website is intended for adults/guardians. We do not knowingly collect any personal information from children under the age of 13.